For our project diploma we rebranded Tati stores (popular french bazaar). “In a society oscillating between exclusion and inclusion, where some invite to build walls, to raise barriers, Tati invites its target to a total diversity. This means recognizing our cultural plurality, our mixed identities rich in intercultural experiences. The brand wants to highlights the strong French blend and decomplex populations by valuing each culture. TATI 2089. What form will take the diversity in the next decades?”